So what are these mobile wallet loyalty passes? There is all kinds of names associated . . . Digital Loyalty Cards, Passbook, Mobile Punch Cards, Mobile Rewards, Loyalty Rewards Programs, Digital Wallets Mobile Loyalty Clubs and more.
Essentially they are replacing the standard paper coupon punch cards and the plastic key-ring member rewards cards and neatly organized on the customer’s mobile smartphone. Saving time and print expenses and better mobile user engagement. Loyalty Passes in a mobile wallet are a proven sales engagement system to customer loyalty.
Mobile Wallet Loyalty Passes Have Great Advantages
Over Traditional Loyalty Cards to Redeem Offers.
[column type=”one-half”] [icon_list style=”font-size:15px; color:#ffba00; margin-bottom:0;”][icon_list_item type=”check-square-o”] Easy Instant Access to Offers, Specials, Discounts [/icon_list_item] [icon_list_item type=”check-square-o”] Ditch Paper Coupons & Plastic Cards [/icon_list_item] [icon_list_item type=”check-square-o”] Automatic Reward Points & Bonuses [/icon_list_item] [icon_list_item type=”check-square-o”] Analyze Customer Spending Habits [/icon_list_item] [icon_list_item type=”check-square-o”] Track Accurately In-Store Customer Behavior [/icon_list_item] [icon_list_item type=”check-square-o”] Take Advantage of Impulse Buying & Upsells [/icon_list_item] [/icon_list] [/column][column type=”one-half” last=”true”] [icon_list style=”font-size:15px; color:#ffba00; margin-bottom:0;”][icon_list_item type=”check-square-o”] Quick Viral Social Sharing & Buzz Awareness [/icon_list_item] [icon_list_item type=”check-square-o”] Cost Reduction & Higher Response Rates [/icon_list_item][icon_list_item type=”check-square-o”] Personalized Targeted Customer Relationships [/icon_list_item] [icon_list_item type=”check-square-o”] Event Ticketing & Speedy Boarding Passes [/icon_list_item] [icon_list_item type=”check-square-o”] Cross Vendor Platforms and Partnering [/icon_list_item] [icon_list_item type=”check-square-o”] Convenience for Customer, Convenient for You [/icon_list_item] [/icon_list] [/column]
What Can Mobile Wallet Loyalty Passes Do?
What’s included in mobile wallet loyalty passes? Mobile coupons, special offers, membership cards, business cards, value cards, promotion offers, punch card, point rewards and event pass tickets that are easily updated.
Smartphones have GPS or Bluetooth technology already installed. This has long range detection. Mobile Wallet Loyalty Passes also use ‘Geo-Fencing’ (virtual zoning) to attract the location-based targeted customer at a hyper local level with the use of beacon technology.
A push notification is sent if a customer is in general proximity (328ft/100m) to invite and increase walk-in traffic. Push notifications are pop-up messages sent to a customers locked screen on their mobile phone.
Using proximity marketing and geo-fencing is the key approach with mobile loyalty passes. If you can encompass customer loyalty, you are ‘Golden’ as a long term, profitable business strategy.
How Mobile Wallet Loyalty Passes Work
Placing a banner on your website or a link on email, through social media, on printed media with NFC tags, scan a QR code or send a SMS text message are all marketing advertising enablers. The customer will view, activate and store the mobile wallet loyalty pass on their smartphone.
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We’ll send your promotional messages to your customers mobile locked screen. Customer can swipe the message and open the wallet pass on their mobile device.
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Any new push notifications are triggered by GPS, Bluetooth, Beacon Technology or Manually keeping your customer informed of new sale updates.
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Customer walks-in to your shop and presents the mobile wallet loyalty reward, coupon or punch card pass at checkout to redeem your special offer. Points are instantly updated and stored.
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Best of all, you get big data analytic reporting. Tracking the number of passes were issued, how many were redeemed, how many passes shared, where and when.
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Executing The Mobile Wallet Loyalty Passes Program Tips
[container][icon type=”hand-o-right”] Easy Access and Choosing Channels: Easy, Effortless Channel Access is a major key to loyalty success while 1-click text is the simplest, we believe you should have several if not all channels executed. Web, WiFi, NFC tags, QR Codes, Email, Social, Direct Mail, Mobile Ads, Apps and SMS Text and all other advertising channels. [/container] [container][icon type=”hand-o-right”] Location Geo-Fencing: Alert Pass Holders within 328 ft/100 m and within in-store locations that there is an offer waiting for them to redeem immediately. Instant push-notifications to drive more sales on slow days..[/container] [container][icon type=”hand-o-right”] Time-Sensitive Offers: Build Scarcity and Change Incentives based on time, locations, # of redemptions and a great way to dissolve your inventory faster. Easily rotate and change offers. [/container] [container][icon type=”hand-o-right”] Optimization and Metrics: Quantify and Identify Results. A/B Split-Test different offers, messages and reminders, duration, segmentation, promo codes and distribution of channels. [/container]
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Mobile Wallet Loyalty Passes boosts customer sales with the ability to upsell and cross sell. Increase walk-in foot traffic, expand engagement and build relationships. Drive and enhance customer loyalty and heighten brand awareness. Option for customers to share the pass on social media. Use along with Beacon Proximity Marketing technology and get real-time traffic. Mobile loyalty passes are easily accessible, ready to use and always up-to-date and delivers a better customer experience.
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Learn More How Lucrative Mobile Wallet Loyalty Passes
Can Help You Drive Customer Engagement & Sales
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