Use of these tags as a NFC lead generation tool to tap in customers. NFC stands for Near Field Communication. All you do is get close to (within 3cm) or ‘tap’ your phone on a tag and your smartphone will instantly go to a specific call-to-action that is written in the tag. A NFC tag is a low-powered, wafer-thin digital chip sticker that can be placed anywhere.
HOW DO NFC TAGS FUNCTION?
NFC Tags function much like what a QR Code does (and actually should be) but with better reliability and scan on demand. It can store basic data and set a string of commands. Unlock your phone, turn on/off your phone apps, bluetooth, wifi, screen brightness or power-save. Share files, pictures, videos, mobile website, text, apps and any link-url, any information even track inventory. We will use them as a ‘NFC Lead Generation Tool’.
These NFC tags are inexpensive micro-chip stickers that you program the call to action. All android phones are equipped with NFC Reader technology. In the case of IOS phones, NFC is currently Apple Payments Only at the moment. (So you still need QR codes to reach your Apple users.)
WHY SHOULD YOU CARE ABOUT NFC TAGS?
It’s Fast, Simple, Quick Connections, Quick Sharing, Requires No-Battery Power, Inexpensive, Re-Programmable and Re-Writable, Saves Time, Locking Tag Campaigns, Low-Range/Low-Power, Instant Gratification, Convenience, Increased Automation, Offers Great User Experience.
HOW TO USE NFC IN YOUR MARKETING
NFC is also implemented in mobile wallet payments that turn your phone into a credit card. But here we are going to suggest NFC as an ‘Advertising Marketing Enabler’. NFC tags are placed ideally on a sign, poster, flyer, brochure, table tents or packages really virtually any surface. Smart tags can be utilized in-house or in outdoor advertising.
First you will entice the customer to ‘Tap NFC Here’ with an incentive to tap like ‘Tap to Enter’, ‘Tap to Win’, ‘Tap for Info’ ‘Tap to Call’ etc. Then instantly direct the customer to whatever page you like. There are countless ways to direct a call to action. Here are just some ideas to put to use in NFC marketing …
Redeem A Coupon A Video Commercial Visit Your Website Location Map Directions Social Media Likes & Sharing Product Promotions Product Descriptions Leave a Review Event Ticket Passes Turn On WiFi Enter A Contest Download Free Content Listen to a Song or Podcast Product Display Info Send A SMS or Email Opt-In Give A Voucher Loyalty Rewards Build Your List Download Your App Tap to Call
NFC LEAD GENERATION TOOL WITH FULL TRACKING REPORTS
Get smart data analytics using the NFC Lead Generation Tool on our platform tracing customer tag engagement. We produce tracking reports that show you real-time ‘tap’ analysis. Track the number of taps at each tag locations allowing you to measure and improve for each tag marketing crusade. Test, tweek then rewrite and reuse the tags for new campaigns. Think about this … Customers interacting with your print advertising and it’s giving invaluable traffic data. WOW!
WATCH THIS VIDEO TOUR ON MARKETING NFC TAGS
Lucrative Mobile Delivers Engaging and Loyalty Building Promotions Using Cutting-Edge NFC Marketing.
To Start Tapping In Customers and Engage Them with Our
NFC Lead Generation Tool …
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