So what are these mobile wallet loyalty passes? There is all kinds of names associated . . . Digital Loyalty Cards, Passbook, Mobile Punch Cards, Mobile Rewards, Loyalty Rewards Programs, Digital Wallets Mobile Loyalty Clubs and more.
Essentially they are replacing the standard paper coupon punch cards and the plastic key-ring member rewards cards and neatly organized on the customer’s mobile smartphone. Saving time and print expenses and better mobile user engagement. Loyalty Passes in a mobile wallet are a proven sales engagement system to customer loyalty.
Mobile Wallet Loyalty Passes Have Great Advantages
Over Traditional Loyalty Cards to Redeem Offers.
What Can Mobile Wallet Loyalty Passes Do?
What’s included in mobile wallet loyalty passes? Mobile coupons, special offers, membership cards, business cards, value cards, promotion offers, punch card, point rewards and event pass tickets that are easily updated.
Smartphones have GPS or Bluetooth technology already installed. This has long range detection. Mobile Wallet Loyalty Passes also use ‘Geo-Fencing’ (virtual zoning) to attract the location-based targeted customer at a hyper local level with the use of beacon technology.
A push notification is sent if a customer is in general proximity (328ft/100m) to invite and increase walk-in traffic. Push notifications are pop-up messages sent to a customers locked screen on their mobile phone.
Using proximity marketing and geo-fencing is the key approach with mobile loyalty passes. If you can encompass customer loyalty, you are ‘Golden’ as a long term, profitable business strategy.
How Mobile Wallet Loyalty Passes Work
Placing a banner on your website or a link on email, through social media, on printed media with NFC tags, scan a QR code or send a SMS text message are all marketing advertising enablers. The customer will view, activate and store the mobile wallet loyalty pass on their smartphone.
Customer walks-in to your shop and presents the mobile wallet loyalty reward, coupon or punch card pass at checkout to redeem your special offer. Points are instantly updated and stored.
Executing The Mobile Wallet Loyalty Passes Program Tips
Mobile Wallet Loyalty Passes boosts customer sales with the ability to upsell and cross sell. Increase walk-in foot traffic, expand engagement and build relationships. Drive and enhance customer loyalty and heighten brand awareness. Option for customers to share the pass on social media. Use along with Beacon Proximity Marketing technology and get real-time traffic. Mobile loyalty passes are easily accessible, ready to use and always up-to-date and delivers a better customer experience.
Learn More How Lucrative Mobile Wallet Loyalty Passes
Can Help You Drive Customer Engagement & Sales
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